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New research reveals that the brand messages of business-to-business (B2B) suppliers are often ineffective as they do not address the needs of customers. B2B brands use Web-based video, online communities, and search to reach customers. But their core messages often …

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Articles in Business Applications

How To Increase Online Sales: Using Trust Seals In Marketing And Customer Acquisition Strategy

Do you recall dropping a shopping cart on a Thursday while you’re thinking of buying something online? If yes, you’re one of the many shoppers that made Thursday the day when people abandon shopping carts most often, according to SalesCycle.
Shopping …

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

Golden arches. Swoosh. Mouse ears. You know what they mean. Some logos are so powerful that they don’t need to spell out their names, or that they transcend cultural borders. How can these simple, trivial little artworks inspire global familiarity with …

Careers Advice: 7 Effective Tips To Give Your Career A Boost

If you want to move up the corporate ladder you need a career plan. You need to build one instead of simply landing jobs one after another. A career is the sum of all the knowledge, skills, and network you’ve …

6 Hidden ERP Accounting Software Licensing Costs

Today’s small and medium businesses have a wide selection of high-powered enterprise resource planning solutions (ERP) that allow them to manage data across financials, manufacturing, inventory, shipping, and other aspects of the business.  Some vendors offer self-hosted solutions while others …

Time Management Skills: How To Organize Your Life

How many to-do lists have you started, only to see them grow infinitely long and end up in the dust-bin? Projects to build, assignments to finish, letters to write, friends to call, bills to pay, diapers to buy, and before …